I am a results-driven Digital Marketing Executive with hands-on experience in planning, managing, and optimizing Meta (Facebook & Instagram) advertising campaigns. Over the past year at Hire Excellency, I have worked on live business projects, helping brands increase online visibility, generate quality leads, and drive sales through data-driven marketing strategies.
My professional experience includes managing digital marketing campaigns for Australian Goods in Bangladesh, Houbara.com.bd, and Beshi Khushi. I have been responsible for audience research, campaign setup, retargeting, budget management, performance analysis, and continuous optimization to improve conversions and maximize return on ad spend (ROAS). I enjoy turning campaign data into actionable insights that help businesses grow.
My expertise includes:
• Meta (Facebook & Instagram) Ads
• Performance Marketing
• Lead Generation
• Sales Campaign Management
• Audience Targeting & Retargeting
• Campaign Optimization
• Conversion Tracking
• Marketing Analytics
• E-commerce Marketing
• Social Media Marketing
In addition to digital marketing, I have experience in IT operations and customer support, which has strengthened my technical problem-solving skills and ability to work effectively in fast-paced environments. I also hold certifications in Digital Marketing and Cybersecurity, giving me a broader understanding of technology, online platforms, and digital business operations.
I believe successful marketing is more than running advertisements. It starts with understanding customer behavior, identifying business goals, and making data-driven decisions that create measurable results. My approach is focused on improving campaign performance, reducing acquisition costs, increasing customer engagement, and delivering sustainable business growth.
I am always eager to learn new marketing strategies, explore emerging digital trends, and improve my skills to stay ahead in the industry. I enjoy working with businesses that value innovation, creativity, and continuous improvement.
If you're looking for someone who is passionate about digital marketing, performance advertising, and business growth, I'd be happy to connect and discuss opportunities to create meaningful results together.
Work
Hire Excellency Ltd
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Digital Marketing Executive | Meta Ads Expert | Performance Marketing | Audience Targeting | Campaign Optimization
Bhola, Bhola, Bangladesh
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Information Technology (IT) Services & Software Development Company with a strong Digital Marketing Agency division.
Summary
Hire Excellency Ltd is a Bangladesh-based software development and digital solutions company that helps businesses grow through innovative technology and data-driven marketing. The company provides custom software development, web and mobile application development, UI/UX design, digital marketing, SEO, and IT consulting services. By combining technical expertise with strategic marketing solutions, Hire Excellency Ltd delivers scalable, high-quality digital products that support business growth and digital transformation.
Subha Diagnostic Center (Authorized Distributor, Nagad Ltd)
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IT Officer
Charfasson, Bhola, Bangladesh
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Summary
Managed IT systems, ensured data integrity, and provided crucial technical support to optimize operations and enhance service satisfaction.
Highlights
Maintained critical IT systems, performed proactive troubleshooting, and installed essential software, ensuring seamless operations and minimizing system downtime.
Managed digital records and ensured data integrity, generating comprehensive reports that informed operational decision-making and compliance.
Provided first-line technical support, efficiently resolving system issues for staff and clients, leading to enhanced service satisfaction.
Assisted in Uddokta support under Nagad operations, contributing to effective client handling and robust system functionality.
High Voltage Ltd. (Mother Company: Japan Tobacco International)
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Brand Ambassador Supervisor
Charfasson, Bhola, Bangladesh
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Summary
Supervised field brand ambassadors and executed marketing strategies, significantly enhancing brand visibility and product awareness.
Highlights
Supervised a team of field brand ambassadors, ensuring efficient execution of marketing strategies and maintaining high performance standards.
Ensured optimal brand visibility and compliance across all marketing activities, actively collecting market feedback to refine strategies.
Promoted product awareness through meticulously coordinated campaigns, contributing to increased market penetration and consumer engagement.
Subha Diagnostic Center (Nagad Ltd)
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Distribution Sales Officer
Charfasson, Bhola, Bangladesh
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Summary
Implemented effective sales and KYC strategies, improving customer retention and streamlining operational tasks through collaborative efforts.
Highlights
Implemented targeted sales and Know Your Customer (KYC) strategies, significantly improving customer retention rates.
Collaborated effectively with field teams to streamline operational tasks, enhancing overall efficiency and service delivery.
Kaif Enterprise (bkash Ltd)
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Distribution Sales Officer
Charfasson, Bhola, Bangladesh
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Summary
Drove sales enablement strategies, achieving a 30% increase in customer acquisition and fostering strong, lasting client relationships.
Highlights
Launched innovative sales enablement strategies that boosted customer acquisition by 30%, significantly expanding the customer base.
Maintained strong client relationships through proactive engagement, consistently enhancing customer satisfaction and loyalty.
Intern
Digital Marketing Executive | Meta Ads Expert | Performance Marketing | Audience Targeting | Campaign Optimization
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Hire Excellency Ltd
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Hire Excellency Ltd is a Bangladesh-based software development and digital solutions company that helps businesses grow through innovative technology and data-driven marketing. The company provides custom software development, web and mobile application development, UI/UX design, digital marketing, SEO, and IT consulting services. By combining technical expertise with strategic marketing solutions, Hire Excellency Ltd delivers scalable, high-quality digital products that support business growth and digital transformation.
Intern - Cybersecurity (Remote)
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Arena Web Security
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Assisted in critical cybersecurity operations, including penetration testing, OSINT, and vulnerability assessment, to enhance digital security for clients.
Highlights
Assisted in penetration testing and Open Source Intelligence (OSINT) activities, identifying potential vulnerabilities and mitigating security risks.
Contributed to website recovery efforts and performed comprehensive vulnerability assessments, strengthening overall security protocols.
Worked with various security protocols and tools to ensure robust digital protection and compliance for client systems.
Team Leader - Volunteer
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BD Clean (Social Organization)
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Led community clean-up campaigns and awareness drives, fostering environmental responsibility and community engagement.
Highlights
Led multiple community clean-up campaigns, mobilizing volunteers and resources to improve local environments and public spaces.
Organized and conducted awareness drives to promote social responsibility and environmental sustainability within the community.
Education
Gov't Shahbajpur College, Lalmohan
Lalmohan, Bhola, Bangladesh
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Bachelor of Political Science (BSS)Political ScienceGrade: CGPA: 2.57
Charfasson Tafnal Baret Model High School, Charfasson
Charfasson, Bhola, Bangladesh
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Secondary School Certificate (SSC)Grade: GPA: 3.38
Languages
English
Bengali
Hindi
Certificates
Cybersecurity Expert
Arena Web Security
Digital Marketing Expert
Lead IT Institute
CPA Marketing Expert
Shikhboami
Computer Training (Basic Training)
Skills
Technical Skills
Cybersecurity, WordPress, MS Office (Excel, PowerPoint, Word), Digital Marketing, Data Protection.
Software & Tools
Kali Linux, Burp Suite, Nagad Prisam, Adobe Photoshop, OBS Studio, Zoom, Google Meet, Microsoft Outlook, Microsoft Meeting, Internet Browsing.
Soft Skills
Communication, Teamwork, Critical Thinking, Problem Solving, Client Handling, Field-level Supervision.
Projects
Digital Marketing Executive.
Full Time.
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Summary
Project: Beshi Khushi — Digital Marketing & SEO Support
Worked on Beshi Khushi, a privacy-focused intimate wellness and lifestyle ecommerce platform in Bangladesh. My role involved supporting the brand’s digital growth through SEO-friendly content planning, website content improvement, product positioning, audience research, and customer-focused marketing communication.
I helped develop clear and trust-building content for category pages, product pages, educational topics, and policy pages to improve user confidence and organic visibility. The project required a careful balance between marketing, privacy, compliance, and sensitive customer needs, so I focused on writing content that was professional, respectful, and easy for Bangladeshi audiences to understand.
Key Responsibilities
Planned SEO-friendly content structure for ecommerce categories, product pages, and educational topic hubs.
Created customer-focused copy that improved trust, privacy confidence, and product understanding.
Worked on keyword research, meta titles, meta descriptions, page headings, and FAQ sections.
Developed content ideas for wellness, relationship wellbeing, product safety, and lifestyle education.
Supported brand positioning with a privacy-first, discreet delivery, and authentic product-focused message.
Improved website content tone to make it more human, simple, respectful, and conversion-friendly.
Helped organize educational content to support better user experience and search engine visibility.
Created marketing messages suitable for Bangladeshi customers while maintaining professional and compliant wording.
Digital Marketing Executive.
Full Time.
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Summary
Project: Australian Goods Bangladesh — Digital Marketing & SEO Support
Worked on Australian Goods Bangladesh, an ecommerce platform focused on authentic Australian and New Zealand vitamins, supplements, baby nutrition, beauty supplements, healthy foods, and organic wellness products for Bangladeshi customers. The website highlights premium imported wellness products, FEFO-fresh stock, temperature-controlled storage, safe delivery, and Cash on Delivery service across Bangladesh.
My role involved supporting the brand’s digital growth through SEO content planning, product page optimization, category content development, audience research, and customer-focused marketing communication. I worked on creating clear, trust-building, and conversion-friendly content that helped customers better understand product benefits, usage, authenticity, and safety information.
Key Responsibilities
Planned SEO-friendly content for product pages, category pages, blog articles, and landing pages.
Worked on keyword research, meta titles, meta descriptions, headings, FAQs, and product benefit sections.
Created customer-focused content for supplements, baby nutrition, healthy foods, beauty, and wellness categories.
Developed Bangladesh-focused marketing messages based on local customer needs, climate, lifestyle, and buying behavior.
Supported Facebook/Meta ad planning through audience research, customer behavior analysis, ad copy ideas, and product positioning.
Improved product descriptions to make them more simple, trustworthy, and conversion-friendly.
Worked on educational health content while maintaining safe, non-medical, and compliance-friendly wording.
Helped strengthen brand trust by highlighting authenticity, imported quality, fresh stock, safe storage, COD, and nationwide delivery.
Digital Marketing Executive
Full Time.
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Summary
Project: Healthy Care Bangladesh — Digital Marketing & SEO Support
Worked on Healthy Care Bangladesh, a brand-focused ecommerce and health content platform for Australian wellness and supplement products in Bangladesh. The website presents Healthy Care as an Australian natural healthcare brand available for Bangladeshi customers, with product categories covering vitamins, supplements, kids’ health, women’s health, men’s health, beauty, eye health, bone & joint health, gut health, omega-3, probiotics, magnesium, collagen, and general wellness.
My role involved supporting the brand’s digital marketing growth through SEO content planning, product-focused copywriting, blog content development, keyword research, and customer-friendly communication. I worked on creating simple, trust-building, and search-friendly content that helped Bangladeshi customers understand product benefits, category purpose, safe supplement use, and authentic product value.
Key Responsibilities
Planned SEO-friendly content for product pages, category pages, health guides, and blog articles.
Worked on keyword research, meta titles, meta descriptions, page headings, FAQs, and product benefit sections.
Created Bangladesh-focused supplement content for vitamins, omega-3, probiotics, magnesium, collagen, kids’ health, beauty, immunity, and daily wellness categories.
Helped improve website copy to make health and supplement information easier, clearer, and more customer-friendly.
Supported blog content planning around local search topics such as vegan omega-3, plant-based supplements, halal-conscious supplement choices, and daily wellness needs in Bangladesh.
Developed marketing messages focused on authenticity, Australian quality, customer trust, and practical wellness support.
Assisted with content structure for better SEO, user experience, and conversion-focused product discovery.
Maintained safe, responsible, and non-medical wording for supplement-related content.
Digital Marketing Executive.
Full Time.
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Summary
Project: Houbara — Digital Marketing & Ecommerce Support
Worked on Houbara, a women-focused ecommerce and lifestyle platform in Bangladesh offering fashion, beauty, cosmetics, bags, shoes, sarees, salwar kameez, abaya, and personal care products. The website presents Houbara as a luxury fashion, beauty, and lifestyle ecommerce brand with both online and in-store sales support.
My role involved supporting the brand’s digital marketing activities through product content improvement, SEO-friendly category planning, social media content ideas, campaign messaging, and customer-focused ecommerce communication. I worked on creating simple, attractive, and conversion-friendly content that helped customers understand product collections, offers, style value, and shopping benefits.
Key Responsibilities
Supported SEO-friendly content planning for fashion, beauty, cosmetics, bags, shoes, and lifestyle categories.
Worked on product titles, category descriptions, meta titles, meta descriptions, and promotional copy.
Created customer-focused marketing messages for women’s fashion, sarees, abaya, bags, footwear, skincare, and cosmetics.
Helped improve ecommerce communication to make the website more user-friendly, attractive, and sales-focused.
Planned social media content ideas for seasonal collections, Eid fashion, beauty products, new arrivals, and promotional campaigns.
Supported brand positioning around stylish fashion, authentic products, affordable luxury, and convenient shopping.
Worked on campaign ideas for Facebook and Instagram to increase product awareness, engagement, and online sales.
Helped create Bangladeshi customer-friendly copy that matched local fashion taste, shopping behavior, and seasonal demand.
